Why flavoured e-liquid is so important

Don’t let the media hysteria and threats of looming bans dissuade you, flavours play a crucial role in the vaping experience. 

There are a wide variety of flavours available in e-liquids, ranging from traditional tobaccos and menthols to fruity and dessert-like options, providing an appealing option for any smokers.

This diversity of flavours can make the transition from smoking to vaping more enjoyable and less daunting for smokers

Moreover, the ability to choose and change flavours can give vapers a sense of control over their vaping experience.

This control is often lacking in traditional smoking, where choices are typically limited to different brands of cigarettes.

By providing a more enjoyable and personalised experience, flavoured e-liquids can help to reduce cravings for cigarettes and support smokers in their journey to quit.

However, potential new regulations and legislation pose a potential threat to the use of flavoured e-liquids.

These regulations, driven by the concerns with the appeal of flavoured e-liquids to young people, despite overlooking the millions of vapers who rely on flavours to help quit.

A survey commissioned by the UK Vaping Industry Association found that one in three vapers were fearful they would return to cigarettes if a ban was implemented.

By restricting the availability of flavoured e-liquids, these regulations will only make vaping less appealing to smokers, reducing its effectiveness as a smoking cessation aid.

As smokers who are unable to find a flavour that they enjoy may be less likely to stick with vaping and more likely to return to smoking.

Furthermore, these regulations could potentially drive vapers to purchase flavoured e-liquids from unregulated sources, which may pose additional health risks.

Striking the right balance in regulations and legislation is key to ensuring that vaping can continue to serve as an effective smoking cessation aid, while also minimising its appeal to young people.

It is crucial that policymakers take into account the experiences and needs of smokers who are trying to quit when designing and implementing these regulations.

If you want to help the fight in keeping flavours available for adul;t vapers, please sign the ‘Don’t ban flavoured e-liquids for e-cigarettes’ here: https://petition.parliament.uk/petitions/656683#:~:text=Petition%20Don%27t%20ban%20flavoured%20e%2Dliquids%20for%20e%2Dcigarettes&text=Current%20vapers%20may%20decide%20to,flavours%20isn%27t%20the%20answer.